M-Fit Sandbox: Morocco Market-Fit Sandbox
Explore, test or improve a product, service, campaign, customer journey or project with 18 to 25 year olds, in real Moroccan market conditions.
Who this offer is for
For companies already present on the Moroccan market.
The M-Fit Sandbox is designed for companies already operating in Morocco that need to settle a concrete decision involving 18 to 25 year olds.
- Brands and retailers
- Service operators and digital platforms
- Marketing, product, digital and innovation teams
- Executive and commercial leadership
Three moments of intervention
Explore, test before rollout, understand after launch.
Explore and frame
Assess the potential of an offer, identify priority segments and frame launch conditions. Outcome: a potential assessment and a prioritised launch framework.
Test before rollout
Compare a product, service, price, message, campaign or journey before committing significant resources. Outcome: a clear recommendation on what to keep, change or drop.
Understand after launch
Compare results to objectives, understand the reasons behind success or failure and identify the required adjustments. Outcome: a diagnosis of market reaction and an optimisation plan.
The task force
The right profiles, selected for your business question.
Actumia relies on a community of more than 5,000 young people across 20 Moroccan cities.
For each Sandbox, the most relevant profiles are selected based on city, usage, consumption habits and relationship with the category. Members can document their daily life, test an offer, compare several options, explain the reasons behind their choices or involve their peers.
- More than 5,000 young people
- 20 cities across Morocco
- A task force built for each need
- Decision-oriented support
The framework
From the business question to the decision.
FRAME
Frame the decision, the hypotheses and the KPIs.
MATCH
Build the right task force.
IMMERSE
Understand usage and daily life.
EXPERIMENT
Create the real-life setting and observe reactions.
DECIDE
Turn results into trade-offs.
ACTIVATE
Test a first controlled activation.
REVIEW
Compare results to objectives.
Results and KPIs
Deliverables connected to your business objectives.
Objectives and KPIs are defined before the Sandbox starts. They measure what the test helped avoid, improve or accelerate.
KPIs can cover comprehension, appeal, preference, price acceptability, adoption, conversion, usage, repeat purchase or drop-off.
- A clear reading of observed reactions
- A recommendation: keep, change or drop
- Adjustment priorities before rollout
- A measure of the value created by the test
Which decision do you want to confront with the market?
Tell us about your project. We will help you identify the right Sandbox, the task force to mobilise and the KPIs to track.